Common pricing levels
Most small-business AI automation falls into three buckets. A light setup connects existing tools. A workflow build automates a defined business process. A custom AI agent handles a specific conversation, classification, or decision-support job.
- Light setup: forms, notifications, reminders, and basic handoffs
- Workflow build: lead intake, follow-up, CRM updates, and reporting
- Custom AI agent: business-specific chat, email, support, or internal assistant
What changes the cost
The biggest cost drivers are the number of systems involved, the quality of the existing data, how many edge cases the workflow has, and whether the automation needs to interact with customers.
How to keep the first build sane
Pick one expensive bottleneck, define success in plain business terms, and build the smallest version that can be tested. For example: respond to every new lead within two minutes, reduce missed appointments, or remove two hours of weekly copying.